WORKSHOP COURSE

MASTERING THE ART OF PERSUASION

Advanced techniques and effective strategies on topics such as the sales process, CRM, powerful questions to discover needs, difference between price and value, closing techniques, success metrics and follow-up strategies.

ABOUT US REQUEST QUOTE

STRATEGIC SALES COURSE

NOSOTROS PRECIOS

PROBLEM TO SOLVE

MASTERING THE ART OF PERSUASION

The main problem that the workshop course seeks to solve is:

The need for sales professionals to acquire and hone advanced sales and persuasion skills and techniques to meet the challenges of today’s market.

In an increasingly competitive and complex sales environment, salespeople encounter more informed and demanding customers, demanding a strategic and well-informed approach to successfully closing sales.

This course addresses these challenges by providing practical tools and effective strategies to improve communication, understand and highlight value over price, manage customer relationships through CRM, and ultimately close sales effectively, all while monitoring and analyzing sales metrics. success for continuous improvement.

AGENDA SUMMARY:

Stages of the Sales Process
- Identification of necessities
- Product/service presentation
- Management of objetions
- Sales closing
- B2B vs B2C Sales
Strategies at Each Stage
- Inquiry techniques
- Effective presentation
- Assertive responses
- Closing techniques
- Sales funnel

CRM Fundamentals
- Definition and benefits
- Types of CRM
- Selecting a CRM
Effective Use of CRM
- Data entry
- Interaction tracking
- Analysis of data

The Importance of Questions in Selling
- Needs discovery
- Creation of urgency
- Establishing rapport
Types of Questions and Their Use
- Open questions
- Closed questions
- Probing questions

Difference between Price and Value
- Definitions
- Customer perception
- Valuation strategies
Value Presentation Techniques
- Focus on benefits
- Use of testimonials
- Demonstrations

Appropriate Timing for Closing
- Buy signals
- Creation of urgency
- Handling final objections
Effective Closing Techniques
- Closing by assent
- Closing due to alternatives
- Closing by summary

Definition and Use of Sales Metrics
- Types of metrics
- Metric analysis
- Uso de métricas para mejora continua
Post-sales Monitoring Strategies
- Monitoring frequency
- Tracking methods
- Creation of upselling and cross-selling opportunities

CAPACITY

It is recommended in maximum blocks of 10 people.

MODALITY

In person
Online

DURATION

5 – 6 hours

Instructor

Alejandro Moreno

PRICE

Starting at $280 USD*

Included at no additional cost with: Sales professionalization

what our customers say

A Transformative Sales Experience

This sales course has been a transformative experience for me. Each module is carefully designed to address crucial aspects of the sales process, from understanding the customer to effectively closing deals.

The techniques taught are modern, effective and easy to apply in real situations. Additionally, the focus on practice and real-world examples have given me practical skills that I can use immediately.

Beatriz Conde

A Comprehensive Course for Sales Professionals

As a sales professional, I have found this course to be a gold mine of information and applicable strategies. What really impressed me was the depth of the content, covering everything from basic techniques to advanced strategies.

The instructors have real knowledge and significant experience, which is reflected in each lesson. Additionally, the course offers a lot of additional resources that are extremely useful.

David Serrano

Elevating my Sales Career

This course has elevated my sales career to a new level. The interactive sessions, combined with case studies and role-playing, have been particularly effective in improving my communication and negotiation skills. The section on using technology in sales, especially CRM, was insightful and has helped me automate and improve my processes.

Jorge Martínez

A Solid Foundation for Sales Newbies

As someone new to the field of sales, this course has given me a solid foundation to build on. Lessons in consumer psychology and persuasion techniques are particularly valuable. The focus on ethics and developing long-term relationships with customers also aligns perfectly with my vision of sustainable sales.

Roberto Gómez

Practical and Applicable Learning in Sales

What I appreciate most about this course is its practical applicability. It’s not just theory; Each lesson is designed to be immediately applied in real sales situations. The practical exercises and personalized feedback have been crucial in my learning.

Fernanda de la O

Innovative Perspectives on Sales Techniques

This course has provided me with innovative and creative perspectives on sales techniques. The mix of theory and practical cases, along with the latest trends in the world of sales, has allowed me to stay updated and adapt my strategies to be more effective in a constantly changing market.

Manuel Enríquez

Crucial Tools for Sales Success

The tools and techniques I have learned in this course are crucial to success in the competitive world of sales.

From efficient time management to building a compelling value proposition, every aspect of the course has been valuable. Instructors have a unique ability to make material engaging and relevant.

Montserrat Ochoa

A Course That Changes the Game in Sales

This course has changed the game for me in the field of sales. The way sales skills are taught, combining theory with practice and real-time feedback, is exceptional. I also appreciate the focus on personal development, not just sales skills, which has helped me grow both professionally and personally.

Andrés Pérez

Maximizing Potential with Advanced Sales Strategies

This course has been essential in maximizing my potential in the field of sales. Advanced strategies, combined with a deep understanding of consumer behavior, have been eye-opening.

The module on handling objections and closing sales was particularly enriching. It has allowed me to address complex sales challenges with greater confidence and effectiveness.

Mónica Jiménez

Exceeding Expectations in Sales Training

This sales course exceeded all my expectations. The depth of content, from relationship building to metrics analysis, is unmatched.

What I highlight most is the personalized attention of the instructors and the possibility of applying what I learned in real projects, which has given me a competitive advantage in my career. It is, without a doubt, an investment that I recommend to any sales professional serious about their growth.

Jorge Gallardo