WORKSHOP COURSE

MASTERING THE ART OF PERSUASION

Advanced techniques and effective strategies on topics such as the sales process, CRM, powerful questions to discover needs, difference between price and value, closing techniques, success metrics and follow-up strategies.

STRATEGIC SALES COURSE

Advanced techniques and effective strategies on topics such as the sales process, CRM, powerful questions to discover needs, difference between price and value, closing techniques, success metrics and follow-up strategies.

PROBLEM TO SOLVE

MASTERING THE ART OF PERSUASION

The main problem that the workshop course seeks to solve is:

The need for sales professionals to acquire and hone advanced sales and persuasion skills and techniques to meet the challenges of today’s market.

In an increasingly competitive and complex sales environment, salespeople encounter more informed and demanding customers, demanding a strategic and well-informed approach to successfully closing sales.

This course addresses these challenges by providing practical tools and effective strategies to improve communication, understand and highlight value over price, manage customer relationships through CRM, and ultimately close sales effectively, all while monitoring and analyzing sales metrics. success for continuous improvement.

AGENDA SUMMARY:

  • Stages of the Sales Process
    • Identification of necessities
    • Product/service presentation
    • Management of objetions
    • Sales closing
    • B2B vs B2C Sales
  • Strategies at Each Stage
    • Inquiry techniques
    • Effective presentation
    • Assertive responses
    • Closing techniques
    • Sales funnel
  • CRM Fundamentals
    • Definition and benefits
    • Types of CRM
    • Selecting a CRM
  • Effective Use of CRM
    • Data entry
    • Interaction tracking
    • Analysis of data
  • The Importance of Questions in Selling
    • Needs discovery
    • Creation of urgency
    • Establishing rapport
  • Types of Questions and Their Use
    • Open questions
    • Closed questions
    • Probing questions
  • Difference between Price and Value
    • Definitions
    • Customer perception
    • Valuation strategies
  • Value Presentation Techniques
    • Focus on benefits
    • Use of testimonials
    • Demonstrations
  • Appropriate Timing for Closing
    • Buy signals
    • Creation of urgency
    • Handling final objections
  • Effective Closing Techniques
    • Closing by assent
    • Closing due to alternatives
    • Closing by summary
  • Definition and Use of Sales Metrics
    • Types of metrics
    • Metric analysis
    • Uso de métricas para mejora continua
  • Post-sales Monitoring Strategies
    • Monitoring frequency
    • Tracking methods
    • Creation of upselling and cross-selling opportunities

CAPACITY

It is recommended in maximum blocks of 10 people.

MODALITY

  • In person
  • Online

DURATION

  • 5 – 6 hours

Instructor

Alejandro Moreno

PRICE

Starting at $280 USD*

Included at no additional cost with: Sales professionalization

what our customers say

WE WORK WITH THE BEST STRATEGIC PARTNERS:

WHAT OUR CUSTOMERS SAY

14 YEARS OF EXPERIENCE

in digital marketing, online business models development and sales.

96% CUSTOMER SATISFACTION

We are constantly innovating the way we interact and better understand our customers' requirements.

ABOUT US

My name is Alejandro Moreno and I am an online business model developer, I lead lavendi.mx.

We are a team of digital marketing professionals who work collaboratively and share the same vision of creating online business models.

My work experience has been in international corporations in the pharmaceutical industry such as Johnson & Johnson and the logistics industry such as DHL, always in the marketing and sales area.

Currently I also own participations in digital businesses such as esplendido.mx and enabarrera.com.

WORKSHOP COURSE

MASTERING THE ART OF PERSUASION

  • Personalized workshop course
  • Minimum duration of the course: 6 hours. (Recommended)
  • In-person or online mode
  • Ejercicios práctico

STARTING AT 350 USD

*Included at no additional cost with: Sales professionalization
*All taxes included.
*Online mode up to 10 participants.

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